a cute 'n' cohesive multimedia style meets the industrial might of a hustling 'n' grinding L.A. creative. it's cool to see the gradual distinction of his aesthetic over time in spite of many (very lovingly drawn) direct inspirations.

does that make sense what i'm trying to say? even if someone starts out with "i want to create graphics that look like MacMall catalogs and vintage playing cards", if they do it for long enough they'll blend enough new things in that the original mission statement won't be what they're making any more.

it also helps that he works in many different formats