business idea

"museum of thirst"

ostensibly an exhibit about the history of water and plumbing. it takes an hour to walk through. there are salted snacks at the start. heaters are turned up high. there are water fountains and vending machines throughout, but they're all out of order. there's a stationary bike that powers a water pump, but no matter how hard you pedal you're always just a bit short of getting water. thirst-generating pictures everywhere of sweating glasses of icy water, etc.

FINALLY, when you get to the end after an hour of being thirstier than you've ever been in your life, there's a water bar that has every kind of water on tap. bliss. amazing. everyone gulps the water down feeling the most intense kind of relief they've ever felt...

...so far. they look up and see the sign. "exhibit 2: museum of urgency"